Making the world a better
place through music!

You’ve likely seen the health benefits of playing music.

It can improve your memory, reduce anxiety, make you smarter, make you happier, and support your physical health. And, well, it’s just fun! There’s a magical feeling when you’ve developed your skills to the point of achieving musical freedom -- where you’re not thinking about what you’re playing, you’re just creating.

So at Musora Media, we have two simple goals: create more musicians and keep them playing longer.

For us, that starts by making the beginner’s journey an enjoyable one -- where they see progress, overcome the early obstacles, and fall in love with their instrument.

And then later, it’s about supporting any musical goals -- from jamming with a band, writing and recording songs, or becoming a touring professional. It’s about inspiring students with new ideas, connecting them with a group of peers and mentors, and helping them share their passion with others.

We believe the world’s a better place when it’s filled with music. And if you agree, we’d love to connect!

Jared Falk

Meet Musora

Musora Media has provided world-class music education to millions of students around the globe for the past 15 years.

Our Leadership Team

Jared Falk

Chief Executive Officer

James Falk

Chief Operating Officer

Dave Atkinson

Chief Content Officer

Pam Black

Controller

Mary-Liz Borseth

HR Manager

Caleb Favor

Chief Product Officer

Victor Guidera

IT Director

Chad Kettner

Chief Marketing Officer

Amy Malcolmson

Student Experience Director

Jordan Paul

Creative Director

Jared Falk

Chief Executive Officer

For over 18 years, Jared has been a leader in the online music education industry, publishing his first online video lessons in 2003 and founding Musora in 2005. He currently resides in Chilliwack, B.C. with his wife (Shanna), and two sons (Greyson & Sawyer).

James Falk

Chief Operating Officer

Jame joined Musora in 2007 where he has continually reinvented himself to push Musora forward, working in nearly every department over his 13-year career. He stepped into the COO/Integrator role in late 2019 and helped lead Musora to a record year in 2020. He and his wife(Cassi) live in Chilliwack, B.C. with their two children (Colbie and Otis).

Dave Atkinson

Chief Content Officer

With over 24 years of playing and studying music as a multi-instrumentalist, Dave is passionate about inspiring positive change through music. He has helped thousands of musicians reach their goals through developing Musora’s core curriculum and engaging content for the modern musician. He currently resides in Chilliwack, B.C. with his fiancee (Alyssa), and his 2 step daughters (Brook and April).

Pam Black

Controller

With a background in corporate accounting, Pam has been the financial controller for Musora since 2006 and has enjoyed growing and managing the finance department. She lives in Abbotsford with her husband Chris and son Tyson. She loves to spend her spare time with family, friends, and Salsa, her dressage horse.

Mary-Liz Borseth

HR Manager

Mary-Liz is a trained paralegal with 20 years of experience. She joined the Musora team in 2018 and her caring nature and helpful manner made her the perfect fit for her current role as Human Resources Manager. Mary-Liz lives in Chilliwack with her husband Jason, three children (Max, Alexia, and Lily). Mary-Liz enjoys playing the piano when she isn’t chasing around her beloved dog, Charlie.

Caleb Favor

Chief Product Officer

With over 10 years of experience in tech and small business, Caleb has been helping Musora build toward becoming the best music education platform in the world for the last 7+ years. Caleb became the CTO in 2017 and shifted to CPO in 2020. His main passions are tech, product development, data science, finance, and all things outdoors.

Victor Guidera

IT Director

Victor’s mission is to make a profound impact on humanity through art and technology — he’s aligned with Musora for the last 12+ years to do just that. He has designed the studios and systems to create the company’s industry-leading video content to reach a global audience while building the IT department to support the fast-growing team at Musora.

Chad Kettner

Chief Marketing Officer

Chad Kettner is passionate about strategy, copywriting, and brand positioning -- with 15 years of marketing experience. Since joining the team in 2012, Chad has helped grow the Drumeo brand into a marketplace leader and launched the Pianote, Guitareo, and Singeo brands. He loves going on adventures with his wife (Rachel) and two young kids (Everett and Evelyn).

Amy Malcolmson

Student Experience Director

Amy joined Musora in 2020 with 10 years of experience in marketing paired with a marketing diploma from Sauder School of Business. Amy’s knowledge in data analysis, strategy development, collaboration, and change management are top strengths for a growing team. Amy and her husband love to travel, hike, try new foods, and enjoy time with family and friends.

Jordan Paul

Creative Director

Jordan Paul joined Musora Media in 2008 and became the Creative Director in 2017. Jordan has been the lead designer for every brand and major launch since joining the team. Outside of the office, Jordan loves spending time with his wife (Katie) and 3 children (Addie, Ellie & Maycie) and playing baseball, golf and hockey.

Let’s chat.

We want to fill the world with music! So if you’re looking to partner, inquire about media opportunities, join our team, or just want to ask a few questions -- click the button below to start the conversation.

CONTACT US