About Musora

We Exist To Create
More Musicians.

Your step-by-step path for learning drums, piano, guitar, bass, or singing – backed by four educational pillars for faster results.

Jared Falk — Founder, Musora
Jared Falk
Founder, Musora
The Mission

Two Simple Goals.

You've likely seen the health benefits of playing music. It can improve your memory, reduce anxiety, make you smarter, make you happier, and support your physical health. And, well — it's just fun.

There's a magical feeling when you've developed your skills to the point of achieving musical freedom — where you're not thinking about what you're playing, you're just creating.

So at Musora, we have two simple goals: create more musicians, and keep them playing longer.

That starts by making the beginner's journey an enjoyable one — where they see progress, overcome the early obstacles, and fall in love with their instrument. And then later, it's about supporting any musical goal — from jamming with a band to writing songs, recording albums, or becoming a touring pro.

We believe the world's a better place when it's filled with music. And if you agree, we'd love to connect.

How We Measure Ourselves

Every Decision We Make
Serves One Of Two Jobs.

01
Create More Musicians.

Our dream is to see as many people as possible become musicians. Anyone can play music. Not just the naturally gifted or the people who started young. Anyone. All you need is the right instruction, a consistent practice plan, and a learning experience that feels approachable, engaging, and affordable.

That's what we're here to build.

02
Keep Them Playing Longer.

Starting is exciting. Staying with it is the hard part.

You hit plateaus. You lose momentum. You stop knowing what to work on next. Eventually, practice starts feeling easier to skip.

We're here to help you keep going with clear next steps, fresh challenges, inspiring teachers, new songs to learn, and a community that keeps music feeling worth coming back to.

20+
Years Teaching
100,000+
Active Students
10M+
Social Subscribers
5
Instruments
100+
Pro Instructors
The Musora Family

One Mission.
Five Instruments.

Each brand is led by a team of world-class instructors who've built a catalog specifically for their instrument — taught by people who actually play it at the highest level.

Drumeo
Drums
Est. 2012

The world's most trusted online drum school, home to names like Chad Smith, Ash Soan, Domino Santantonio, and much more.

Learn More →
Pianote
Piano
Est. 2015

Piano lessons for the love of learning. Learn from legends like Jordan Rudess, Jesús Molina, and Pianote's own Lisa Witt, among many others.

Learn More →
Guitareo
Guitar
Est. 2018

Acoustic, electric, fingerstyle, shred — Guitareo covers every style with teachers who gig for a living.

Learn More →
Singeo
Singing
Est. 2021

Learn the building blocks of healthy technique, practice with real songs, and build the confidence to love the sound of your own voice.

Learn More →
NEW
PlayBass
Bass
Est. 2026

Learn the bass lines that glue songs together. Build your groove, tone, and timing so you can play real songs and hold down a band.

Learn More →
Our Journey

Twenty Years Of
Building This Thing.

From a one-handed roll DVD filmed on a family farm to the music lessons app trusted by over 100,000 active students — here's how Musora got here.

2005
The Beginning.

Jared Falk and his drum student Rick Kettner incorporate Railroad Media. Their first product — a one-handed roll DVD, filmed in a single day on the family duck farm — sells out its 1,000-copy run and maxes Jared's credit card in the process.

2007
FreeDrumLessons.com.

Rick pitches an idea that sounds borderline insane: give the lessons away for free. FreeDrumLessons.com launches. Traffic takes off. The bet pays off.

2012
Drumeo Is Born.

Drum.io wanted $50,000 for the domain. Drumeo.com was $9.99 on GoDaddy. "Drum education online" — and the world's most trusted online drum school opens its doors.

2014
The Kickstarter.

The farmhouse studio wasn't cutting it anymore — lights duct-taped to shower rods, cameras rigged around a furnace. A Kickstarter asks students to help build a proper HQ. Goal hit in 24 hours. $100,000+ raised towards a new studio & headquarters.

2015
Pianote Gets Started.

Jared convinces working pianist Lisa Witt to join full-time: "This is the future." She builds the curriculum that makes piano feel possible again — for beginners, intermediates, and every lapsed player in between.

2018
Guitareo Plugs In — And "Musora" Is Named.

Guitar joins the family, taught by pros who gig for a living. Internally, Jared starts sketching a grandfather brand to unite everything: Musora, meaning "musical aura" — music all around you.

2021
Singeo Finds Its Voice.

We add vocals — proper, working-coach instruction built around real songs and safe technique. Because a voice is an instrument, too.

2023
Musora — The Music Lessons App.

Every brand consolidates into a single all-in-one app. One subscription. One login. Every instrument, teacher, and tool in one place — on any device.

2026
PlayBass Drops The Low End.

Our fifth instrument brand launches, giving the bass the dedicated home it deserves. Groove-first instruction from pros who live in the pocket for a living.

2026
The Musora Method.

Dr. Aaron Graham and the curriculum team codify the teaching philosophy as a shared framework across every brand — so whether you're on drums or vocals, the learning experience is consistent, structured, and built to keep you playing.

What Makes Us Different

Now We Teach.

Our catalog is big. Our approach is simple. Three things sit at the center of everything Musora builds.

01
World-Class Teachers.

We don't cast influencers. Every Musora instructor is a working professional — a touring musician, a session player, a vocal coach, a band leader. People who've lived the career and can teach you how.

Meet The Teachers →
02
A Proven Method.

Structured learning paths. Clear milestones. Real songs from day one. The Musora Method is the teaching framework we've refined across 20 years and five instrument brands — the same bones on every course we make.

Read The Method →
03
A Permission To Play.

Learning music is hard enough without feeling like you have to hide while you do it. We're in the business of giving people permission to start badly, keep going, and make some noise.

Read The Manifesto →
Our Leadership Team

The People Behind Musora.

A dedicated team obsessed with music education, product, and helping our students make it to their next breakthrough.

Jared Falk
Jared Falk
Chief Executive Officer
James Falk
James Falk
Chief Product Officer
Chad Kettner
Chad Kettner
Chief Marketing Officer
Caleb Favor
Caleb Favor
Chief Technical Officer
Amy Malcolmson
Amy Malcolmson
Chief Operating Officer
Sean Moen
Sean Moen
Chief Financial Officer
Ready To Join Us?

We Need More
People Like You.

The world needs more music — and more people willing to build for the musicians making it. Whether you're applying, exploring, or just curious, we'd love to hear from you.

Supported by Creative BC and the Province of British Columbia

Supported by Creative BC and the Province of British Columbia

Learn More